SERVICES

Algorithm: Phase 1 | Discovery, Phase 2 | Definition

Research & Analysis

Define Experience Records & Realize Your Current Market Position.

In every approach to transforming complex business challenges into portals of your company’s most tremendous presence, our beginner’s mind is fresh and ready to absorb frequencies of pertinent data. By researching the particular fields relative to your business ecosystems objective interests we form a constellation of instances that begin to decode valued perspectives. We analyze the patterns of varying degrees of signal impacts to move your brand into a more refined position within the market, reawakening the eye of the collective to a new dimension of understanding. Whether navigating through a complex organizational challenge with your team, establishing an evolved visual and verbal brand identity, continuing the process of optimizing your customer experience or delivering the message about your new product extension, you can be confident that we’ll set the proper foundations for a successful project or program and see it through to beyond.

 

Business & Organizational Strategy

Businesses that build their models, systems, processes and people for transformation endure because growing and adapting to meet the needs of the community remain central to their strategy.

  • Business Strategy Consulting & Organizational Strategy Techniques

    • Hypothesis-Driven Creative Problem Solving

    • New Business Rationale & Product | Market Fit

    • Competitive Benchmarking

    • Strategic Planning

    • Business Valuation & Financial Analysis

    • Commercialization

    • Product Licensing

    • Intellectual Property: Patents & Copyrighting

    • Sustainability Business Model Reinvention

    • Organizational Transformation

 

Brand Strategy

Brand strategy is a bridge between the mission and vision of your organization that requires seasonal maintenance to continue working with the forces of nature that influence and shape perception. By consistently revisiting this process, we can ensure your brand is positioned to deliver seamless journeys from the most effective frame of reference.

  • Brand Strategy Techniques

    • Purpose, Mission, Vision & Values

    • Operating Principles

    • Brand, Content, Media & Marketing Audits

    • Naming & Nomenclatures

    • Positioning & Differentiation

    • Voice & Tone

    • Design System Guidelines

    • Architecture & Portfolio

    • Brand & Marketing Integration

    • Employer Branding

    • Brand + Line Extensions

    • Flanker / Fighter

 
 

Market Research & Analysis

We take a deep dive into any and every facet of culture and society to detect strong and weak signals that are affecting the environment of your thriving business ecosystem. By slowing down, questioning everything within the present moment of any specifically measured duration, listening to the people who matter most to your brand, and traveling to the environments where your products live, we collect data and contextualize it into information that drives the organization of new knowledge, bringing us the confidence to produce new value by way of gleaning wisdom through insight.

  • Market & Cultural Research Techniques

    • Online Surveys, Remote & In-person Focus Groups

    • Consumer Panels

    • Shop Analysis

    • Field Observation

    • Geographic Research

    • Ethnographic Research

    • Historical & Cultural Analysis

    • Emerging Trends, Futures & Foresight

    • Insight Generation

    User Research Techniques

    • User & Use Case Research

    • Behavioral Research

    Customer & Employee Experience Research Techniques

    • Relationship / Transactional Surveys

    • Ad hoc Segmentation Pulse Surveys

    • Voice of the Employee / Voice of the Customer

    • E-Commerce Surveys

    • Social Media / Forum Scrapping

 
 
CAPABILITIES

Employee & Customer Experience Strategy

We plan tailored omnichannel employee-customer-centric experiences across every touchpoint in the physical and digital environment to provide seamless interactions that evoke your brand as intended to be… a reflection of the interactions that happen between the people you involve in your business.

  • Customer Experience Strategy Techniques

    • CX Vision + Business Strategy

    • Channel Strategy

    • Voice of the Customer Data & Insights Analysis

    • Persona Library

 
 

Marketing & Creative Advertising Strategy

Having a clear understanding of where your brand and other relevant ‘decision pathways’ existing in the market are positioned in relation to your ideal customers’ points-of-view is key to developing your communications. With insight-driven strategies that spark joy in refined targeted segmentations, we make sure that all outgoing media is directed as a pitch resonating at a degree of significant impact by forming a more fully realized comprehension of your brands’ voice in harmony with the voice of your people as culture deepens its relationship to our collective consciousness.

  • Marketing Strategy Techniques

    • Communications Planning

    • Content Ecosystem Planning

    • Social Media Marketing Strategy

    • Affiliate & Influencer Marketing Strategy

    • Integrated Marketing Campaigns Strategy

    Creative Advertising Strategy Techniques

    • Ad Planning

      • Qualitative & Quantitative Research

    • Commercial Ad Campaign Strategy

    • Digital Search + Display Ad Campaign Strategy

 
 

Innovation Strategy

Maybe it’s a new tech platform, or perhaps you’ve got your eye on a new widget innovation, and you just haven’t been able to realize a clear roadmap for bringing it to market. We will devise an innovation map that guides lean, iterative development at a healthy cadence, so the voice of your customer is heard throughout the process. By extrapolating our path forward and retropolating against influencing forces, we’ll be sure to optimize the development of products and services in alignment with your vision and a practical pathway.

  • Growth Innovation Strategy

    • Strategic Planning

      • Routine

      • Disruptive

      • Radical

      • Architectural

    Digital Product Innovation Strategy Techniques

    • Vision & Roadmapping

    • UX Strategy

    Physical Product Innovation Strategy Techniques

    • Product Innovation Strategy

    • Empathy Mapping

 

Have a question about our capabilities or a problem to be solved that goes above and beyond?

Let us know. We’re always aligning new talent to meet the present interest of our client partners.

 

Ready to begin a new engagement?

Partner with our journey consultants today to manifest timeless results along the way.

MAKE IT MODERN. KEEP IT ANCIENT.